Please Don't divide Internet: Google asking for preference in Internet

Sphere: Related Content      As per Wall Street Journal Google is looking for allies in the service providers for fast track for its own data and contents. Till now Google is strong advocate of the network equality. Even Mr. Barrack Obama is strong proponent of Network Equality. The recent news about preferential treatment of service providers to the big internet giants like Google is a test of commitment of Mr. Obama. Mr. Obama made it clear a that "The Internet is perhaps the most open network in history, and we have to keep it that way". He told Google employees in Google campus "I will take a back seat to no one in my commitment to network neutrality". But slowly the once proponents of network equality are softening their stands on the issue. Like Stanford's Mr. Lessig, who advises Mr. Obama on technology. He is telling there are valid reasons to prioritize the network distribution. He advocates that same treatment of service can not be extended to a greeting card sent to grandma compared to a over-night letter to the lawyer. But Mr. Obama once told "if providers start to give privilege to some Web sites and applications over others, then the smaller voices get squeezed out," he told Google employees a year ago when he campaigned at the company. "And then we all lose." But it is a tough call for Mr. Obama as Mr Eric Schmidt, Google's chief executive officer remains a active supporter and an adviser during the presidential campaign and transition.
       But Google is not only the first in the bandwagon of the Internet Giants who is approaching major cable operators or service providers with a proposal to create a fast track for its own data and traffic. Microsoft, Yahoo!, Amazon, once supporters of network neutrality, have made their position clear recently. Microsoft has clearly mentioned the policy of neutrality, they are no longer interested in. Microsoft has a deal to provide software for AT&T's Internet television service.Amazon's popular digital-reading device, called the Kindle, offers a dedicated, faster download service, an arrangement Amazon has with Sprint. So much before the Google asked for preferential service, other giants had already started eating the pie.
Presently when we are interested in the free software and advocating the free internet sphere, where every player will have the equal opportunity to survive, this news is going to shatter many a dream. Small internet players who really love to share and discuss their views over internet won't get anyway to survive as the this internet won't be free world and traffic shaping will be in the hand of service provider. Which site to show and which not to, will be in the dictate of the service provider. It is won't be based on the page ranking or popularity it will be based on how much you have paid.
Let the internet be merit-based , knowledge-based, popularity-based not money-based.

News input courtesy: wall street journal